Resume
Experience
Mar 2023 - May 2024
Head of Behavioral Science
Atlas Point
North Carolina (Remote)
Develop and test behavioral assessment tools at a fintech startup to enhance performance. Implement communication strategies, including creating social media content and a blog linking behavioral science with current events. Engage in client-centric podcasts, interviews, and webinars to foster a connection between the behavioral science insights team and the brand's audience.
Dec 2019 - Apr 2023
Behavioral Consultant
Self-Employed
Various (Remote)
Guided a global pre-seed investment agency to strengthen innovation adoption and promote the acceptance of new products within enterprises. Provided insights on a digital choice architecture (UI) case as an Expert Witness for the Consumer Financial Protection Bureau. Set up an experiment that illustrated the influence of the defendant's UI decisions on consumers, culminating in the case proceeding to legal action.
Jul 2019 - Mar 2023
Assistant Professor
Colorado State University
College of Business
Directed research and project management initiatives, including experimental design, statistical analysis, scientific writing, and presentations to outside stakeholders, with the aim of publication in top marketing journals.
Fort Collins, CO
Aug 2014 - May 2019
Assistant Professor
Columbia University
Graduate School of Business
New York, NY
Managed the entire lifecycle of research projects, targeted for publication in premier business journals; concurrently engaging in outreach with alumni, stakeholders, and external media. Instructed full-time MBA students and Executive MBA (EMBA) students in three sections of Behavioral Economics to enhance comprehension of behavioral economic principles.
Jan 2006 - Jul 2009
Managing Analyst
Compass Lexecon
San Francisco, CA
Managed teams of 3-5 Analysts at an economics consulting firm, steering collaborative efforts across diverse projects. Coordinated statistical analyses and industry-specific research to support expert witnesses in antitrust litigation endeavors, ensuring informed case presentations.
Education
2009 - 2014
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
PhD in Management
(Concentration in Marketing)
Los Angeles, CA
I received a PhD in Management with a concentration in Marketing. My training consisted of PhD-level microeconomics and econometrics, quantitative marketing, consumer psychology, industrial organization, and social psychology.
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Dissertation: Understanding Risk Preference and Perception in Sequential Choice
2003 - 2005
UNIVERSITY OF CALIFORNIA, BERKELEY
Bachelor of Arts, Economics
Berkeley, CA
I received my BA in Economics and graduated with a Distinction in General Scholarship (GPA: 3.7/4.0). I participated in the UCDC program where I researched the behavioral economic implications of nanotechnology adoption.
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I transferred in August 2003 after spending my first two years at UC San Diego (with a major in economics).
Areas of Expertise
Research Strategy Development
Quantitative/Qualitative Research
Project Coordination
Data Interpretation
Persona Frameworks
User Segmentation
Experimental Design
UX Design Principles
Usability Testing
Marketing & Rebranding
Mentorship
Econometrics